Virtual Reality analytics made easy and affordable

Get insights into consumer behaviour, training effects, and progress with VRdeck
Email to get to know usGo to VRdeck

Virtual Reality analytics made easy and affordable

Virtual Reality (VR) enables visitors to look around in a virtual environment and make choices via hotspots. Because the behavior of the visitor can be measured in detail, VR is the ideal tool for training and behavioral research. Get insights with Virtual Reality analytics:

  • Measure what someone looks at and for how long
  • Record the choices made by the user
  • Know how long it took to complete a task
  • Download the measurement data for analysis and research

Follow the progress of the trainees and the effectiveness of your training.

Beat customer expectations with virtual reality and get insights on the spot

Use VR to learn about your audience

VR has a number of advantages:

  • No environment such as shop or production environment needs to be reconstructed and furnished.
  • It is easy to train different scenarios
  • No occupation is made to expensive means of production
  • Different conditions such as darkness, smoke and sound effects can be added
  • With VR, the practical situation comes to the user, which saves travel and accommodation costs.

Generate insights

Measuring in VR gives entirely new possibilities that, up to now, were very expensive. VRmaster has developed VRdeck specifically for this purpose. One of the most unique features of VRdeck is In-VR analytics, without using Google. With In-VR analytics the behavior of a visitor can be measured.

Privacy and AVG

If you measure someone’s behavior, then you have to deal with privacy legislation also known as the AVG, especially if VR is used at schools with minors. That is why VRmaster has developed its own analytics tool, completely independent of Google Analytics or other service providers. The General Data Protection Regulation (GGPR) is a European legislation (ie with direct effect) that standardised the rules for the processing of personal data by private companies and public authorities throughout the European Union.

The most common way is to give users an account on a platform, after which they can log in and leave data. Only a name, surname, email address and sometimes a phone number (for two-step verification) is required. All this data, coupled with behavior, is of course a gold mine for marketers and an AVG nightmare. With VRdeck we want to do this differently, because we believe in the useful use of VR, not the selling of your data. Of course you need an account to be able to create and manage VR tours and trainings. Visitors can log in with a personal token, to which no personal data is linked.

 

Use Tokens on VRdeck

And like everything else on VRdeck, creating tokens is easy when you have the rights. Only the VR manager can manage these access keys.

The VRmanager can create tokens that can be used to log in. A token is a unique letter-number combination that can be used to log in to a tour. No further account is needed and VRmaster can not make a link between personal data and the behavior in VR.

1. Create a token

And like everything else on VRdeck, creating tokens is easy when you have the rights. Only the VR manager can manage these access keys.

A token is a unique letter-number combination that can be used to log in to a tour.

2. Log in with the token

A user can log in with their own assigned token.

No further account is needed and VRmaster can not make a link between personal data and the behavior in VR.

So the behavior is recorded, linked to the token, completely anonymously.

3. Get user insights

The VRmanager can download the metrics as a CSV file and link the tokens to people on their own systems and thus carry out an analysis and measure progress.

VRdeck and VRmaster have no access to this personal data in any way.

15 + 4 =

Translate »
Share This